Content Marketing and Why It Is Crucial For Small Business Owners

March 6, 2019


I have a really big passion for my job and 90% of what I do is content marketing. So why am I telling you about this today? The simple answer is because it works. It may be a cliche but the old saying that content is king is more relevant today than it has ever been.


What Is Content Marketing?


Content marketing for small businesses refers to a marketing strategy where useful and valuable subject matter is created for a specific audience. This subject matter usually consists of all of the written content on your business's website, blog posts, social media posts, and the copy on your advertisements.


Once you have a good selection of content available on all of your platforms you will be amazed by the difference it makes to your business. Not only is it one of the easiest ways to attract new customers but it also improves your visibility on the internet.  


In short, content marketing is a great strategy for entrepreneurs who want to create an interested and loyal customer base.


Why Do I Need It?


It Improves Brand Reputation


Content marketing is important because it helps your potential customers relate to what your are doing. The content you release helps your audience to develop an opinion about your business. If your content misses the mark you will have a real problem with building a loyal following.


Boosts Your SEO


Having a reliable schedule for releasing high-quality content is important for improving your search engine optimization. Many people are completely mystified by this concept. However, it really is quite simple. The more material you release that is relevant to your audience and brand the easier it will be for new customers to find you online.


The Most Affordable Marketing Strategy


Using this strategy in your business is one of the most affordable methods for generating new leads and customers. Even if you are using a professional writer to help you generate content for your business it still costs a fraction compared to other advertising strategies. This is great for small business owners who want to get the most out of their budget.


Showcase Your Expertise


Another great reason to focus on releasing high-quality information is that it helps to create the impression that you are an expert in your field. Your customers will develop a sense of trust in your brand. It also provides your customers with the tools to make an educated decision about their purchase.


Builds A Relationship With Your Customers


One thing that all business owners should be striving for is engagement with their customer base. Having a constant stream of content published online will help to build loyalty among your existing customer base. Loyal customers will return to your business again and again and they will be more likely to refer your services to others.


Have you found success with content marketing? Leave a comment down below about your experience. Or give my Facebook page a like and join my online community to continue the conversation. You could also send an email to for advice on setting up your own content marketing strategy.


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Pretoria, South Africa | | © 2017 by Papaya & Me

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